The region’s destination marketing organization, Lake Erie Shores & Islands, recently received another honor for the 2011 “Recharge” marketing campaign. A billboard, which was located on U.S. 6 in Erie County, was named “Best in Show” in the 2011 Joseph Radding Eight Sheet Outdoor Awards. The award was given by the Eight Sheet Outdoor Advertising Association, an organization which develops and enforces industry standards for 6’x12’ billboards, called eight-sheets.
Each year the ESOAA judges eight-sheet billboards nationwide for creativity and effectiveness. The judges for the 2011 competition were Dave Jacobs and Frank Nataro, each past executives with the ESOAA, Randall Williamson, Publisher and Editor of Outdoor Advertising Magazine, and Cindy Williamson, Marketing and Finance Director of Outdoor Advertising Magazine. Eighty-two entries were considered for eight awards, eight runner-up awards and one “Best of Show.”
The Lake Erie Shores & Islands billboard was designed in-house by LES&I-East Marketing Manager René Franklin and submitted to the competition by Hart Advertising. Other award-winning local billboards submitted by Hart Advertising included Barnes Nursery and Miller’s Garden Center, as well as a runner-up award for Marconi’s Italian Restaurant.
Lake Erie Shores & Islands is proud to accept the “Best in Show” award for 2011.