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Circulation Verification Counsil Audit report - Effective Jan. 1, 2013:
Beacon Readers respond:
• Over 97% indicate they “receive the paper on a regular basis.”
Beacon Readers are decision makers:
• Nine out of 10 (91%) “make or have influence over purchasing decisions” for their household
Beacon Readers are involved:
• 81% indicate they “regularly read or look through each issue.”
Beacon Readers are:
Upper Income: Six out of 10 (60%) have a $50,000+ income
• Over 50% have an income of $75,000+
• And 15% earn $100,000+
Beacon Readers use the ads:
• Almost 75% of readers say they “frequently purchase products or services from ads…”
Better Educated:
• Over 54% of readers have attended or graduated from college.

Contact Our Sales Team

Connie Roberts
Sales Manager

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Bill Derivan
Account Exectutive

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Vicki Theobald
Account Executive

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